It's imperative to understand the below question if you want to pass the Fiverr social media marketing test quickly and efficiently. It also helps to be aware of the exam's guidelines and question format. This article will go into detail regarding the exam and cover the fiverr social media marketing test questions and answers.
A few Key Test-Related Points:
- 40 minutes will be allotted to your 40 questions.
- Your open tab in the browser cannot be closed. You'll fail the test if you do that.
- Multiple choice questions will be used. There are four options from which you must choose.
- any moment Fiverr has the power to alter the format and guidelines for questions.
Test SET-01 for Social Media Marketing on Fiverr
1. What is a “Vlog”?
i) Video Log
ii) Video Blog
iii) Log of blog activity
iv) New technology to aid in blogging
2. What is the following tools can be used to check the domain authority of your website while performing off-page SEO?
i) Website Authority Checker
ii) SEMrush
iii) NAP Checker
iv) Google Trends
3. You want to find a list of sites that post on similar content for guest blogging to improve off-page SEO. Which of the following tools can be used to do so?
i) Audience Overlap
ii) Site Overview
iii) Google Trends
iv) Google Vision
4. Which of the following is an important aspect of creating blogs and posting content?
i) Using a witty user name
ii) Posting at least once a month to the blog
iii) Social Media Optimization
iv) Using humor
5. What style of videos can a company post on YouTube?
i) Video Blogs
ii) Television Commercials
iii) Product Demonstrations
iv) All of the Above
6. What is another term for “social media”?
i) Media Optimization
ii) Consumer Generated Media
iii) Advertising Socialization
iv) Consumer Media Advertising
7. You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?
i) Site Overview
ii) NAP Checker
iii) Page Rank Checker
iv) Link Checker
8. What style of blogging would be most effective for building relationships with customers?
i) Using the blog only for press releases
ii) Posting resumes of the company officers
iii) Posting articles about how terrific the company is, and putting down the competition
iv) Writing posts about the company and its ups and downs from inside, personalized approach
9. What are the four P’s of marketing?
i) Product, Price, Place, Promotion
ii) Price, Popularity, People, Placement
iii) Popularity, Product, Promotion, People
iv) People, Price, Promotion, Placement
10. What is the term used for a person who is receiving updates of another Twitter user’s updates?
i) User
ii) Follower
iii) Connection
iv) Friends
11. You want to utilize the image ranking to improve on-page SEO. Which of the following API’s can be used to do so?
i) Google Vision API
ii) Image rank API
iii) Image API
iv) Keyword API
12. What is meant by Brand Management?
i) Managing the marketing staff
ii) Management of the marketing budget
iii) The company executive management team
iv) Creating a consistent image for the company
13. How often should a marketing plan be revisited?
i) Never, once written it is complete
ii) As often as needed in order to revisit the plan of action and revise any new actions
iii) At company board meetings
iv) During the financial review of the company each month
14. What is the ultimate goal of a social network marketing plan?
i) To satisfy investors in the company
ii) To Justify spending in marketing
iii) To find investors for a company
iv) Drive potential customers to the company and give them an action item to perform
15. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
i) Hire a web specialty firm
ii) Implement special software
iii) Creating landing pages specific for each campaign
iv) There is no way to know where traffic comes from
16. In which of the following paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?
i) Direct-marketing
ii) Branding
iii) Re-marketing
iv) Both options a and c
17. What is a method of marketing on Facebook which can reach several users by spending money?
i) Pay money for a better-quality Facebook account
ii) Pay a third party to make posts to your account
iii) Charge a fee for users to be your friends
iv) Facebook Pay Per Click placed advertisements
18. You are using Google My business to improv off-page SEO. What is the character limit that needs to be followed for a good description while doing so?
i) 250 characters
ii) 500 characters
iii) 750 characters
iv) 1000 characters
19. You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?
i) Using <img> to embed image
ii) Using <picture> to embed image
iii) Using CSS to display image
iv) None of the above
20. You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?
i) Back linking
ii) Page titles and headings
iii) Internal linking
iv) Fast loading pages
21. What is the character limit for posts on Twitter?
i) No limit
ii) 100 characters
iii) 140 characters (But now update is 280 Character)
iv) 200 characters
22. Why is it important to have a company blog hosted on the company web domain versus a third-party blogging site?
i) Required by law
ii) Search engine rankings will include hits on the blog as part of the overall website hits
iii) Requires less effort to maintain
iv) Cannot be hacked easily
23. Which of the given are the valid types of search intent encountered during on-page SEO?
1. Informational
2. Commercial
3. Transactional
4. Navigational
i) All 1, 2, 3 and 4
ii) Only 1, 2 and 3
iii) Only 1, 3, and 4
iv) Only 2, 3 and 4
24. What is a “wiki”?
i) Form of blogging
ii) A new social networking site
iii) Interconnected and user generated knowledge management systems
iv) A tool for posting to social media networks
25. What is a “call to action”?
i) Giving an advertisement’s receiver a specific direction such as “visit the site”
ii) Using telemarketing to reach out to potential customers
iii) Defaming the competition
iv) Creating a new marketing campaign
26. What can a company do to offset the cost of running a blog?
i) Place ads on the blog which generate pay per click income
ii) Charge users a fee to read the blog
iii) Only allow past customers to read the blog
iv) Require a monthly membership to the entire company website
27. Which type of marketing would a company y blog be considered?
i) Social network Marketing
ii) Traditional Marketing
iii) Both
iv) Neither
28. How far into the future should a company plan its marketing activities?
i) Up to 1 Year
ii) 5 Years
iii) 1 month
iv) Indefinitely
29. Which of the following options Is the name given to paid marketing when a user do advertising on YouTube?
i) Display marketing
ii) Social media marketing
iii) Search engine marketing
iv) Digital marketing
30. What do Connections on LinkedIn effectively represent?
i) Random strangers who found the company
ii) People the company has sold product or services to
iii) An avenue to disperse coupons
iv) People and other companies the user is connected to directly
31. How does creating a social network marketing plan differ from a traditional marketing plan?
i) The brand image should be completely different for social marketing
ii) The staff requirements and skill sets for social marketing are different
iii) There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
iv) Other than the method of delivery, a marketing plan either way will be similar
i) Relevance32. Which of the following is/are the valid non-link-related off-page factor(s)?
ii) NAP
iii) Brand mentions
iv) Only options a and b
v) Only options b and c
33. Which of the given are the valid techniques to perform off-page SEO?
1. Social-media activity
2. Influencer marketing
3. Blogging
i) Only 1 and 2
ii) Only 2 and 3
iii) Only 1 and 3
iv) All 1, 2 and 3
34. Which of the following options is correct about the organic reach?
i) It is the total number of people who have seen your post through unpaid distribution.
ii) It is the total umber of people who have seen your post through paid distribution
iii) It is the total number of people who have seen your post both through paid and unpaid distribution.
35. What is the overall goal of social media marketing for companies?
i) Generate sales
ii) Increase company headcount
iii) Increase their web presence
iv) Help accelerate product launches
36. Which of the given are link-related off-page factor?
1. Number of referring domains
2. Link authority
3. Anchor text
i) Only 1 and 2
ii) Only 2 and 3
iii) Only 1 and 3
iv) All 1, 2, and 3
37. What would the marketing budget section of a marketing plan consist of?
i) The cost to write the plan
ii) The expected costs for each ad campaign based on the delivery method
iii) The overall marketing budget for a year
iv) The marketing personnel job descriptions
38. Though which of the following options businesses can take advantage of the opportunities offered by organic marketing?
i) Optimizing their content for search engines and social media
ii) Avoiding tracking the progress of their marketing campaigns
iii) Knowing what their audience needs -Answer
iv) Tailoring content as per their competitors needs
39. What do updates to Facebook status resemble most closely?
i) Video blogs
ii) Posts on Twitter
iii) A company white paper
iv) Articles on LinkedIn
40. In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?
i) You only pay for the clicks you need.
ii) PPC campaigns that are well-optimized can bring in significant traffic.
iii) It can become expensive and unaffordable when you compete with other advertisers for traffic.
iv) It is possible to place budget caps on traffic that comes through large networks.
Fiverr Social Media Marketing Test SET-02 August 2022
41. What type of status updates would drive visitors to the company site?
i) An update telling friends they hope to see them all soon.
ii) A link to a new press release hosted on the company sites
iii) A link to a third party hosting a company press release
iv) A picture of the CEO
42. Which of the given can be used to control access to your site on a page-by-page basis?
1. Robots.txt
2. Noindex
i) Only 1
ii) Only 2
iii) Both 1 and 2
iv) Neither 1 nor 2
43. How can LinkedIn serve the company aside from social network marketing?
i) Job opening can easily be dispersed to qualified candidates on LinkedIn
ii) Company pictures can be posted to the profile
iii) Negative press about the competition can be easily spread
iv) Pricing lists can be posted
44. You are using influencer marketing strategy to backlink your website. Which of the following is/are the valid way(s) of doing this?
i) Pay influencers or at least give them a free product in exchange for their promotion
ii) Build an organic relationship with influencers and enter into a mutually beneficial relationship.
iii) Both options a and b
iv) Neither options a nor b
45. What should a company post on Twitter?
i) New product lunches
ii) Significant company news
iii) Occasional day to day posts of interest
iv) All of the above
46. How does YouTube serve a dual purpose in social media marketing?
i) It can be used as a company blog as well as video advertisements
ii) It can be used for company pictures and videos
iii) It can be used to host the company website as well as videos
iv) It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube.
47. What is the main reason traditional marketing will never completely go away?
i) It is cheaper than social media marketing
ii) All companies are required by law to use traditional marketing techniques
iii) There are better tax write offs for traditional marketing
iv) It’s proven to work time and again
48. You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?
i) Trendz
ii) Search console
iii) Keywords
iv) Page ranker
49. Which of the following acronyms describes the framework used by Google raters to rank a website?
i) EAT
ii) SIT
iii) COT
iv) SiT
50. How can a company create a forum for dialogue on LinkedIn?
i) Post updates to the company status
ii) Use of Groups
iii) Change the company profile regularly
iv) Post demeaning comments for the competitors’ pages
51. Which of the given is/are the valid way(s) to ensure that the internal structure of your website is optimized while performing off page SEO?
1. Interlink all SEO landing pages
2. Drop al links on homepage
i) Only -1
ii) Only-2
iii) Both 1 and 2
iv) Neither 1 or 2
52. Effective organic marketing creates which of the given kind of sources to the website?
1. Permanent traffic
2. Temporary traffic
i) Only 1
ii) Only 2
iii) Both 1 and 2
iv) Neither 1 nor 2
53. Which of the following would be leveraging both social network and traditional marketing?
i) Handing out print advertisements with a coupon for a store
ii) A print advertisement in a magazine which drives people to a website where there Is a free trial offer
iii) Posting an advertisement on a message board
iv) Hosting a video ad on YouTube not otherwise seen elsewhere
54. How can a company place itself as an expert in a certain area of expertise?
i) Post updates which brag about the company
ii) Actively answer questions in the Q&A section of the site
iii) Post comments on competitors pages stating how they are inferior
iv) Answer the questions in all the categories, even the ones in which the company is not engaged.
55. What is meant by A/B testing in marketing?
i) Testing of 2 different products
ii) Testing 2 versions of an advertisement to see which elicits the best response
iii) Clinical testing of medical products before legally allowing them for sale
iv) Testing via 2 mediums, such as radio and television
56. What is “guerilla” marketing?
i) Marketing geared towards animal lovers
ii) Marketing which rallies on time and energy rather than a large dollar budget
iii) Aggressive sales techniques
iv) Marketing using a large-scale national budget
57. Why is it important to post to a blog regularly?
i) It reduces the cost per blog post
ii) Keep readers engaged and also gives search engines content to index
iii) It gives the social media marketing specialist something to do
iv) It allows more chances for the company to put down the competition
58. Which of the given are the benefits of using paid social media advertising for a small business?
1. It helps to give the brand instant visibility
2. It is a cost-effective way to promote the business
3. It gives advertiser complete control over sees the ad
4. It creates exposure for the brand in a cost-effective way.
5. It helps to maximize the content marketing and distribute the best content
i) All 1,2,3,4 and 5
ii) Only 1,3 and 4
iii) Only 2,4, and 5
iv) Only 1 and 3
59. What place does pricing have in marketing?
i) Higher prices guarantee a higher revenue stream
ii) The company should actively market how much their produces cost
iii) Different pricing levels can be tested to see what elicits the best consumer response
iv) Marketing based on the pricing level relative to competition is important
60. Which of the given are the valid activities to raise off-page SEO traffic?
1. Post on forums
2. Add an RSS feed subscription box
3. Comment on relevant blogs freely
i) Only 1 and 2
ii) Only 2 and 3
iii) Only 1 and 3
iv) All 1, 2 and 3
61. In relation to paid marketing, which of the following options is not and example of search marketing?
i) Google Ads
ii) Yahoo Ads
iii) Bing Ads
iv) Pinterest Ads
62. Why is there no specific definition of what is social media marketing?
i) There is no governing body over social media marketing
ii) Companies cannot come to one definition
iii) The concept is relatively new compared to traditional marketing and is still being defined
iv) It has not yet been widely accepted
63. What is one measure a company can use to validate the usefulness of its video posts on YouTube?
i) The number of followers
ii) The amount of vies of the video
iii) The number of videos the company has up
iv) The sales volume of the company
64. Which of the given types of links should be avoided to prevent link spamming while performing the off-page SEO?
1. Purchased links
2. Reciprocal links
3. Low-quality directory links
i) All 1, 2 and 3
ii) Only 1 and 2
iii) Only 1 and 3
iv) Only 2 and 3
65. Which of the given is/are the valid guideline(s) to follow for SEO friendly URLs?
1. Make URLs short
2. Include a keyword in every URL
i) Only 1
ii) Only 2
iii) Both 1 and 2
iv) Neither 1 nor 2
66. You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given contest to tell the browser how to adjust the content?
i) Viewport
ii) Iframe
iii) Window
iv) Scale
67. Which of the following is/are valid non-link related off-page factor(s)?
i) Relevance
ii) NAP citations
iii) Brand mentions
iv) Only options a and b
v) Only options b and c
68. How does a blog directly impact sales of a company?
i) It tells customers what products to buy
ii) It can be used to talk negatively about the competition
iii) It is typically used as the way to disperse company coupons
iv) Typically a blog does not directly create sales
69. How can a company convert posts on Twitter to sales?
i) Write demeaning points about the competition
ii) Write posts about personal information of the CEO
iii) Creating post which drive followers to their site
iv) Constantly post updates about how the company needs more sales
70. What should be the length of an effective blog post?
i) Several pages in length
ii) No more than a few sentences
iii) A few sentences mixed with several links to other sites and references
iv) A few paragraph
71. Which of the following are the benefits of off-page SEO optimization to website owners?
i) Increase in rankings
ii) Time saving
iii) Page speed
iv) Uniqueness
72. How can a company use the same material for both traditional and social network marketing?
i) Posting a luring comment on Twitter to the company site
ii) Selling ad space on the company website
iii) Utilizing a television ad campaign online as well on their site and sites such as YouTube
iv) Creating a magazine print ad with the company website
73. Which of the following label links can be used to perform on-page SEO for the links in user-generated content?
i) rel=”sponsored”
ii) rel=”ugc”
iii) rel=”nofollow”
iv) None of the above
74. What feature does LinkedIn offer for pay accounts?
i) Ability to post pictures
ii) Increased abilities to connect directly and send messages to people
iii) Ability to post in Groups and create a Group
iv) Ability to block users
75. Which of the following options is/are essential for highly engaged organic social media traffic?
i) Compelling Content
ii) Visuals
iii) Both options a and b
iv) Neither option a nor b
Fiverr Social Media Marketing Test SET-03 August 2022
1.Which of the given statements pertaining to the below attribute is/ are valid?
- It is not used for indexing.
- It can be used as a hint for ranking.
- Visuals/Additional Information
- rel=”nofollow”
- Only 1
- Only 2
- Both 1 and 2
- Neither 1 nor 2
2.Which of the following are the benefits of off-page SEO optimization to website owners?
- Increase in rankings
- Time-saving
- Page speed
- Uniqueness
3.Which of the given can be used to control access to your site on a page-by-page basis?
- robots.txt
- noindex
- Only 1
- Only 2
- Both 1 and 2
- Neither 1 nor 2
4.You are using Google My Business to improve off-page SEO. What is the character limit that needs to be followed for a good description while doing so?
- 250 characters
- 500 characters
- 750 characters
- 1000 characters
5.You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?
- Site Overview
- NAP Checker
- Page Rank Checker
- Link Checker
6.You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?
- Viewport
- iframe
- Window
- Scale
7.Which of the following tools can be used to check the domain authority of your website while performing off-page SEO?
- Website Authority Checker
- NAP Checker
- Google Trends
8.In relation to paid marketing, which of the following options is not an example of search marketing?
- Google Ads
- Yahoo Ads
- Bing Ads
- Pinterest Ads
9.Which of the following label links can be used to perform on-page SEO for the links in user-generated content?
- rel=”sponsored”
- rel=”ugc”
- rel=”nofollow”
- None of the above.
10.Which of the following tools can be used to bring up the pages on your website with the most link authority while performing on-page SEO?
- Ahrefs
- Trendz
- Backlinko
- Google Vision
11.You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?
- Using <img> to embed image
- Using <picture> to embed image
- Using CSS to display image
- None of the above.
12.Which of the given are the valid types of search intent encountered during on-page SEO?
1. Informational
2. Commercial
3. Transactional
4. Navigational
- All 1, 2, 3, and 4
- Only 1, 2, and 3
- Only 1, 3, and 4
- Only 2, 3, and 4
13. You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?
- Backlinking
- Page titles and headings
- Internal linking
- Fast-loading pages
14.Which of the given are the benefits of using paid social media advertising for a small business?
1. It helps to give the brand instant visibility.
2. It is a cost-effective way to promote the business.
3. It gives advertiser complete control over sees the ad.
4. It creates exposure for the brand in a cost-effective way.
5. It helps to maximize the content marketing and distribute the best content.
- All 1, 2, 3, 4, and 5
- Only 1, 3, and 4
- Only 2, 4, and 5
- Only 1 and 3
15.Which of the given are link-related off-page factors?
1. Number of referring domains
2. Link authority
3. Anchor text
- Only 1 and 2
- Only 2 and 3
- Only 1 and 3
- All 1, 2, and 3
16.Which of the given types of links should be avoided to prevent link spamming while performing the off-page SEO?
1. Purchased links
2. Reciprocal links
3. Low-quality directory links
- All 1, 2, and 3
- Only 1 and 2
- Only 1 and 3
- Only 2 and 3
17.Which of the following options is an incorrect organic social media reach tool?
- Hootsuite
- Buffer
- ViralContentBee
- Google Ads
18.Which of the given are the valid techniques to perform off-page SEO?
1. Social-media activity
2. Influencer marketing
3. Blogging
- Only 1 and 2
- Only 2 and 3
- Only 1 and 3
- All 1, 2, and 3
19.Which of the following options is/ are essential for highly engaged organic social media traffic?
- Compelling Content
- Visuals
- Both options a and b
- Neither option a nor b
20.Which of the following factors lead(s) to off-page SEO providing a boost for your brand?
- Building relationships with influencers
- Responding to negative reviews
- Creating an excellent services
- Both options a and b
- Both options b and c
21.Which of the following is/ are the valid non-link-related off-page factor(s)?
- Relevance
- NAP citations
- Brand mentions
- Only options a and b
- Only options b and c
22.In which of the following tags should a subheading be wrapped during the on-page SEO?
- H1 Tag
- H2 Tag
- H3 Tag
- H4 Tag
23.Which of the given is/ are the valid way(s) to ensure that the internal structure of your website is optimized while performing off-page SEO?
1. Interlink all SEO landing pages
2. Drop all links on homepage
- Only 1
- Only 2
- Both 1 and 2
- Neither 1 nor 2
24.In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?
- You only pay for the clicks you need.
- PPC campaigns that are well-optimized can bring in significant traffic.
- It can become expensive and unaffordable when you compete with other advertisers for traffic.
- It is possible to place budget caps on traffic that comes through large networks.
25.You are optimizing the on-page SEO of your website. In this context, which of the given are the valid tips for doing so?
1. Ensure that organic CTR is optimal
2. Prefer using original images over stock images
- Only 1
- Only 2
- Both 1 and 2
- Neither 1 nor 2
26.In which of the following paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?
- Direct-marketing
- Branding
- Re-marketing
- Both options a and c
27.Through which of the following options, businesses can take advantage of the opportunities offered by organic marketing?
- Optimizing their content for search engines and social media
- Avoiding tracking the progress of their marketing campaigns
- Knowing what their audience needs
- Tailoring content as per their competitor’s needs
28.Which of the given is/ are the valid guideline(s) to follow for SEO friendly URLs?
1. Make URLs short
2.Include a keyword in every URL
- Only 1
- Only 2
- Both 1 and 2
- Neither 1 nor 2
29.You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?
- Trendz
- Search console
- Keywords
- Page ranker
30.Which of the following types of keywords can be used to ensure that page relevancy in a web page is high while performing on-page SEO?
- LSI keywords
- CSR keywords
- CTR Keywords
- CSI keywords
31.Which of the following acronyms describes the framework used by Google raters to rank a website?
- EAT
- SIT
- COT
- SIT
32.What is/ are the value(s) to be set for X-Robots-Tag header to prevent the crawler from indexing a page?
- noindex
- none
- nofollow
- Both options a and b
- Both options a and c
33.You want to utilize the image ranking to improve on-page SEO. Which of the following APIs can be used to do so?
- Google Vision API
- Image rank API
- Image API
- Keyword API
34.Effective organic marketing creates which of the given kind of sources to the website?
1. Permanent traffic
2. Temporary traffic
- Only 1
- Only 2
- Both 1 and 2
- Neither 1 nor 2
35.You are using influencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?
- Pay influencers or at least give them a free product in exchange for their promotion.
- Build an organic relationship with influencers and enter into a mutually beneficial relationship.
- Both options a and b
- Neither option a nor b
36.Which of the given are the valid activities to raise off-page SEO traffic?
1. Post on forums
2. Add an RSS feed subscription box
3. Comment on relevant blogs freely
- Only 1 and 2
- Only 2 and 3
- Only 1 and 3
- All 1, 2, and 3
37.Which of the following options is the name given to paid marketing when a user do advertising on YouTube?
- Display marketing
- Social media marketing
- Search engine marketing
- Digital marketing
38.Which of the following options is correct about the organic reach?
- It is the total number of people who have seen your post through unpaid distribution.
- It is the total number of people who have seen your post through paid distribution.
- It is the total number of people who have seen your post both through paid and unpaid distribution.
39. What is the word limit for long-form pieces that rank higher on the first SERP?
- Over 1000 words
- Over 2000 words
- Over 500 words
- Over 800 words
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